The Cosmopolitan of LV.
Just the right amount of wrong.
On one hand you have the craziness of Las Vegas and on the other hand you have the style and sophistication of the Cosmopolitan. Where they meet in the middle is
just the right amount of wrong.
just the right amount of wrong.
Case study.
![](https://freight.cargo.site/t/original/i/b3a5e2e1336d465f501f0a6f787e993e7c98d2176952d9aaf9073dbe4f270b65/Picture 14_o.png)
![](https://freight.cargo.site/t/original/i/5571bea00d46d92ceb60b34c83e16925c53806db53d2d871b9610917b060e66d/Picture 15_o.png)
![](https://freight.cargo.site/t/original/i/4784b5f68005688b37730ec594a2b2997bcb4f75e29f351676269ae239fac8a3/Picture 5_o.png)
![](https://freight.cargo.site/t/original/i/d7efe60ad06bcdd9a21a0fe4ff3b8c70f44a7646bde0af810fcff95a3f399fd5/Picture 2_o.png)
Launch.
![](https://freight.cargo.site/t/original/i/e55c0b46a3af4d6eee96649c0692379e328329bb1d1e1f96ccc7cae9c28759a4/Picture 3_o.png)
![](https://freight.cargo.site/t/original/i/4e466865f41e398fe6310bd149f48f40ce989f75edc2827b7726139aa1ec3fa2/Picture 13_6_o.png)
![](https://freight.cargo.site/t/original/i/26c5af158c74535f7463c50c4809e162d5f1d86a52445854ba61eea78f69b353/Picture 12_o.png)
![](https://freight.cargo.site/t/original/i/89aeb2711d5855ee8b2739efce117b3fb06aa26c723b12460edd334a6e0a50ae/Picture 11_o.png)
![](https://freight.cargo.site/t/original/i/7dfbc2b78e5dcaaadc2956d9981f2821cf5381d97fc9c51b99d1e65fda2ca8fa/Picture 13_o.png)
![](https://freight.cargo.site/t/original/i/0de1ccf68ead1caf8cee1c7e34ab91f355a59e46f86fef038831bc56d18da5e0/Picture 10_o.png)
![](https://freight.cargo.site/t/original/i/96d316cb0780ca7d043f2feae97864902103b84b744f704189d812155198eeae/Picture 8_o.png)
![](https://freight.cargo.site/t/original/i/6d267c9eea90d980f4c6b8001b2229f2056270e993b7ced2c99ea6f2abeecd8c/Picture 9_4_o.png)
Out of home.
![](https://freight.cargo.site/t/original/i/2db105c480b169e2d2bf5df27fdc2686f635df103f7385d90fecd67e05af7218/Picture 18_o.png)
Because we created the brand platform, just the right amount of wrong before construction of the hotel was complete, we were able to extend it beyond what would have otherwise just been an advertising campaign and into the actual hotel design and implementation.
![](https://freight.cargo.site/t/original/i/a6d0be95a2b576e1e463600906de24eb0d4669f16abe2628b62650c44c399ca4/Picture 2_4_o.png)
![](https://freight.cargo.site/t/original/i/35a1c6fdffc4e97dfd6c4ba6220453bd668ef47c298de678e74ee8e7ef95fa41/Picture 3_5_o.png)
![](https://freight.cargo.site/t/original/i/dab7e97bd4e5ebf4c44f1b06f35bc9a45686814fe7e576666c6c3717c63c5be2/Picture 17_19_o.png)
christy.peacock@gmail.com
+61 456 110 554
+61 456 110 554