https://christypeacock.com christy Mon, 21 Nov 2022 03:42:55 +0000 https://christypeacock.com en https://christypeacock.com/home Tue, 06 Nov 2018 22:01:45 +0000 christy https://christypeacock.com/home Christy. Chief Creative Officer / Creative Partner Hello, Friends &amp; Allies. &nbsp; https://christypeacock.com/michael-hill-3 Mon, 21 Nov 2022 03:42:55 +0000 christy https://christypeacock.com/michael-hill-3 Michael Hill.The jewellers. This one was an absolute honour, going back to a company’s origins and telling the true love story of its founders, Lady Christine and Sir Michael Hill, the original entrepreneurs.&nbsp; Celebrating the passion they share for one another, their craft and their creativity that is still alive and well in the company today. We launched with a teaser for the film.&nbsp; One of the most important categories for Michael Hill is Bridal. To celebrate this we reminded customers of the original true love story of Lady Christine and Sir michael Hill. These films ran episodically across Social, Digital, TV and Cinema. https://christypeacock.com/nike Tue, 20 May 2014 23:14:46 +0000 christy https://christypeacock.com/nike Nike. How a race unleashed the power of an entire community. Nike wanted a deeper engagement with Australian female runners. We began by creating Nike SHE RUNS, a social-platform that united these women into one community. We then asked them about the obstacles they faced as runners. They told us they felt restricted in a way male runners weren’t. They were afraid to run alone at night. Together with the community, we decided to act. With Nike’s support, women banded together to form night run clubs across the country. Passionate runners fronted their own local recruitment campaigns. Women began sharing personal stories via She Runs, which were crafted into a short film featuring real runners. As the community grew, we took it one step further by launching Nike She Runs The Night, a 13km race that challenged women to defy the night, together. All this in just 3 short months. Case study. <img width="707" height="476" width_o="707" height_o="476" data-src="https://freight.cargo.site/t/original/i/419d8018a14a5d762a58c1f491539f8aa303b6fdfbc7ea95f714a16b66632cc3/Screen shot 2013-03-02 at 8.29.38 PM_o.png" data-mid="27907327" border="0" src="https://freight.cargo.site/w/707/i/419d8018a14a5d762a58c1f491539f8aa303b6fdfbc7ea95f714a16b66632cc3/Screen shot 2013-03-02 at 8.29.38 PM_o.png" /> <img width="717" height="474" width_o="717" height_o="474" data-src="https://freight.cargo.site/t/original/i/5939c3110b2b465cdf89b024c683c54160dd9470b9e15757162e4bd6cee3bbb3/Screen shot 2013-03-02 at 8.26.46 PM_o.png" data-mid="27907324" border="0" src="https://freight.cargo.site/w/717/i/5939c3110b2b465cdf89b024c683c54160dd9470b9e15757162e4bd6cee3bbb3/Screen shot 2013-03-02 at 8.26.46 PM_o.png" /> <img width="708" height="505" width_o="708" height_o="505" data-src="https://freight.cargo.site/t/original/i/6e807d8a728135211ecdbef2d7bd52e70165baf83549f2faf5e5c0a5f8a5d39f/Screen shot 2013-03-02 at 8.29.17 PM_o.png" data-mid="27907326" border="0" src="https://freight.cargo.site/w/708/i/6e807d8a728135211ecdbef2d7bd52e70165baf83549f2faf5e5c0a5f8a5d39f/Screen shot 2013-03-02 at 8.29.17 PM_o.png" /> Social Short film. <img width="608" height="494" width_o="608" height_o="494" data-src="https://freight.cargo.site/t/original/i/c4a7ff05f402018838c0f6177fcbf715e7e4661cbb2b029e2e0b0c9545c3535b/Screen shot 2013-03-02 at 8.30.26 PM_o.png" data-mid="27907328" border="0" data-scale="35" src="https://freight.cargo.site/w/608/i/c4a7ff05f402018838c0f6177fcbf715e7e4661cbb2b029e2e0b0c9545c3535b/Screen shot 2013-03-02 at 8.30.26 PM_o.png" /><img width="698" height="432" width_o="698" height_o="432" data-src="https://freight.cargo.site/t/original/i/ccddb72c06b46b01c2962fdfdcd5d91008f9ec2277d687a54f647bddfa8681d4/Screen shot 2013-03-02 at 8.29.55 PM_o.png" data-mid="27907329" border="0" data-scale="49" src="https://freight.cargo.site/w/698/i/ccddb72c06b46b01c2962fdfdcd5d91008f9ec2277d687a54f647bddfa8681d4/Screen shot 2013-03-02 at 8.29.55 PM_o.png" /> <img width="708" height="473" width_o="708" height_o="473" data-src="https://freight.cargo.site/t/original/i/47c7c82973568c2a12e6c867cec90b6b7326f82505d70474a0c6336a2de5592f/Screen shot 2013-03-02 at 8.30.47 PM_o.png" data-mid="27907330" border="0" data-scale="75" src="https://freight.cargo.site/w/708/i/47c7c82973568c2a12e6c867cec90b6b7326f82505d70474a0c6336a2de5592f/Screen shot 2013-03-02 at 8.30.47 PM_o.png" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="707" height="475" width_o="707" height_o="475" data-src="https://freight.cargo.site/t/original/i/cb12fd34c2079e05292eeb22fc6729a3cc67717c11a8689d19d0fca31206cc2d/Screen shot 2013-03-02 at 8.28.34 PM_o.png" data-mid="27907325" border="0" data-scale="66" src="https://freight.cargo.site/w/707/i/cb12fd34c2079e05292eeb22fc6729a3cc67717c11a8689d19d0fca31206cc2d/Screen shot 2013-03-02 at 8.28.34 PM_o.png" /> https://christypeacock.com/michael-hill Tue, 19 Oct 2021 05:33:41 +0000 christy https://christypeacock.com/michael-hill Michael Hill.Make their Christmas. The most meaningful gift is one that comes with thought, effort, time and love. Something truly personal for both the giver and receiver. The ability to create a true moment of human connection is what makes jewellery the ultimate gift. This kind of thoughtful giving is something we learn from a young age, but tend to forget as the pressure of adulting makes us lazy. ‘Archie’s’ humble attitude optimises this. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/07298be6f0cb2b3c31395fc2063f9eb61893d4e10813d371c09c7ec8aa6e210d/ag_DSC5416.jpg" data-mid="121993885" border="0" src="https://freight.cargo.site/w/1000/i/07298be6f0cb2b3c31395fc2063f9eb61893d4e10813d371c09c7ec8aa6e210d/ag_DSC5416.jpg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/56f32c2b1cbf7c0f95e2629ed4ce65c39f9b2e909072690509c9e7e91cae579c/ag_DSC5240.jpg" data-mid="121984627" border="0" src="https://freight.cargo.site/w/1000/i/56f32c2b1cbf7c0f95e2629ed4ce65c39f9b2e909072690509c9e7e91cae579c/ag_DSC5240.jpg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/664f4327fafebd26b4726277646522d107e6b52e6c43ca67ab791b2f6dd982fa/ag_DSC3918.jpg" data-mid="121993580" border="0" src="https://freight.cargo.site/w/1000/i/664f4327fafebd26b4726277646522d107e6b52e6c43ca67ab791b2f6dd982fa/ag_DSC3918.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f6a4c63dcf496fc3a18381d03fb2ddc07d143caf0efd5c9b96953a53bb6281c9/ag_DSC5642.jpg" data-mid="121993471" border="0" src="https://freight.cargo.site/w/1000/i/f6a4c63dcf496fc3a18381d03fb2ddc07d143caf0efd5c9b96953a53bb6281c9/ag_DSC5642.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2e6a5b21ead7e034c24b92c35cce2568310b98328abac395157cf2dd68d9b365/ag_DSC4280.jpg" data-mid="121993686" border="0" src="https://freight.cargo.site/w/1000/i/2e6a5b21ead7e034c24b92c35cce2568310b98328abac395157cf2dd68d9b365/ag_DSC4280.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ff188cf8db20b9431dff45bac2855998f7b96fa871a1c77c279d7ef38642e1cc/ag_DSC4770.jpg" data-mid="121984618" border="0" src="https://freight.cargo.site/w/1000/i/ff188cf8db20b9431dff45bac2855998f7b96fa871a1c77c279d7ef38642e1cc/ag_DSC4770.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e792e1bc9654a7d54e408af0c271b14ca7b6a8d92b783af5648443c0007fb200/ag_DSC3618.jpg" data-mid="121993872" border="0" src="https://freight.cargo.site/w/1000/i/e792e1bc9654a7d54e408af0c271b14ca7b6a8d92b783af5648443c0007fb200/ag_DSC3618.jpg" /> https://christypeacock.com/michael-hill-1 Tue, 01 Dec 2020 10:17:24 +0000 christy https://christypeacock.com/michael-hill-1 Michael Hill. Building on the success of the previous year, our story continued with our two central characters, Archie and Alice. This time we decided to go deeper into their relationship as we saw Archie's attempts to win Alice's heart as they grew from children to teens and then to young adults. Executed as a beautifully simple and timeless Christmas fable, it's one that everyone can easily relate to. https://christypeacock.com/ethical-nutrients-1 Tue, 19 Oct 2021 03:37:27 +0000 christy https://christypeacock.com/ethical-nutrients-1 Ethical Nutrients. Honouring the women who do it their way. <img width="4267" height="2392" width_o="4267" height_o="2392" data-src="https://freight.cargo.site/t/original/i/dc24a6f4e3c6e1c9d838892cfb718f0fc021bcd3a55b98526e08f9fa57f64973/Creative-Hero-Print-and-outdoor-AWARD-Jpegs.jpg" data-mid="121979135" border="0" src="https://freight.cargo.site/w/1000/i/dc24a6f4e3c6e1c9d838892cfb718f0fc021bcd3a55b98526e08f9fa57f64973/Creative-Hero-Print-and-outdoor-AWARD-Jpegs.jpg" /> <img width="4267" height="2392" width_o="4267" height_o="2392" data-src="https://freight.cargo.site/t/original/i/9797cdd9d35618b290e4e8b9b2c29552784b3bf1fb0d2df4878b6c93813ebaf5/Creative-Hero-Print-and-outdoor-AWARD-Jpegs6.jpg" data-mid="121979140" border="0" src="https://freight.cargo.site/w/1000/i/9797cdd9d35618b290e4e8b9b2c29552784b3bf1fb0d2df4878b6c93813ebaf5/Creative-Hero-Print-and-outdoor-AWARD-Jpegs6.jpg" /> <img width="4267" height="2392" width_o="4267" height_o="2392" data-src="https://freight.cargo.site/t/original/i/5f634f89967b3c803d513b722bfa247de2a334390f5ce273c42ab56841ad2905/Creative-Hero-Print-and-outdoor-AWARD-Jpegs2.jpg" data-mid="121979136" border="0" src="https://freight.cargo.site/w/1000/i/5f634f89967b3c803d513b722bfa247de2a334390f5ce273c42ab56841ad2905/Creative-Hero-Print-and-outdoor-AWARD-Jpegs2.jpg" /> <img width="4267" height="2392" width_o="4267" height_o="2392" data-src="https://freight.cargo.site/t/original/i/738c5b5c3a50b8a2d68738def6ff2eff964a7953afecd5ac0b2f6dc6a27ded2e/Creative-Hero-Print-and-outdoor-AWARD-Jpegs3.jpg" data-mid="121979137" border="0" src="https://freight.cargo.site/w/1000/i/738c5b5c3a50b8a2d68738def6ff2eff964a7953afecd5ac0b2f6dc6a27ded2e/Creative-Hero-Print-and-outdoor-AWARD-Jpegs3.jpg" /> <img width="4267" height="2392" width_o="4267" height_o="2392" data-src="https://freight.cargo.site/t/original/i/f027a57abd659a6ae9a6cce250f0933e4089a27c0ffaea0822ecdc59e2574c64/Creative-Hero-Print-and-outdoor-AWARD-Jpegs5.jpg" data-mid="121979139" border="0" src="https://freight.cargo.site/w/1000/i/f027a57abd659a6ae9a6cce250f0933e4089a27c0ffaea0822ecdc59e2574c64/Creative-Hero-Print-and-outdoor-AWARD-Jpegs5.jpg" /><img width="4267" height="2392" width_o="4267" height_o="2392" data-src="https://freight.cargo.site/t/original/i/2880e34e5b23043e212eb96803792d48f852ae4a98eb5a350d50b709a6ce88d8/Creative-Hero-Print-and-outdoor-AWARD-Jpegs4.jpg" data-mid="121979138" border="0" src="https://freight.cargo.site/w/1000/i/2880e34e5b23043e212eb96803792d48f852ae4a98eb5a350d50b709a6ce88d8/Creative-Hero-Print-and-outdoor-AWARD-Jpegs4.jpg" /> https://christypeacock.com/anz Mon, 30 Jul 2018 04:49:38 +0000 christy https://christypeacock.com/anz ANZ. Linking the entire Australian and New Zealand LGBTIQ community together over a basic human right. ANZ have proudly been sponsors of the LGBTIQ community for many years on both sides of the Tasman. For 2017 they wanted a message that genuinely drove support, change and empowerment. Listening to the real battles the community face daily was crucial, from that #Holdtight was born, an emotive, public call-to-action to not let go of your loved one’s hand in times of feeling uncertain. Launched with an online film, the message sparked a local and global flood of support over a human rights issue many were unaware of. It grew into a month long PR and socially led campaign that has grown into a daily narrative and continues to attract support. https://christypeacock.com/the-cosmopolitan-of-las-vegas Fri, 08 Apr 2011 20:54:34 +0000 christy https://christypeacock.com/the-cosmopolitan-of-las-vegas The Cosmopolitan of LV. Just the right amount of wrong.On one hand you have the craziness of Las Vegas and on the other hand you have the style and sophistication of the Cosmopolitan. Where they meet in the middle is just the right amount of wrong. Case study. <img width="1672" height="1030" width_o="1672" height_o="1030" data-src="https://freight.cargo.site/t/original/i/b3a5e2e1336d465f501f0a6f787e993e7c98d2176952d9aaf9073dbe4f270b65/Picture 14_o.png" data-mid="27907346" border="0" src="https://freight.cargo.site/w/1000/i/b3a5e2e1336d465f501f0a6f787e993e7c98d2176952d9aaf9073dbe4f270b65/Picture 14_o.png" /> <img width="1575" height="1033" width_o="1575" height_o="1033" data-src="https://freight.cargo.site/t/original/i/5571bea00d46d92ceb60b34c83e16925c53806db53d2d871b9610917b060e66d/Picture 15_o.png" data-mid="27907347" border="0" src="https://freight.cargo.site/w/1000/i/5571bea00d46d92ceb60b34c83e16925c53806db53d2d871b9610917b060e66d/Picture 15_o.png" /> <img width="789" height="1037" width_o="789" height_o="1037" data-src="https://freight.cargo.site/t/original/i/4784b5f68005688b37730ec594a2b2997bcb4f75e29f351676269ae239fac8a3/Picture 5_o.png" data-mid="27907331" border="0" src="https://freight.cargo.site/w/789/i/4784b5f68005688b37730ec594a2b2997bcb4f75e29f351676269ae239fac8a3/Picture 5_o.png" /> <img width="789" height="1038" width_o="789" height_o="1038" data-src="https://freight.cargo.site/t/original/i/d7efe60ad06bcdd9a21a0fe4ff3b8c70f44a7646bde0af810fcff95a3f399fd5/Picture 2_o.png" data-mid="27907332" border="0" src="https://freight.cargo.site/w/789/i/d7efe60ad06bcdd9a21a0fe4ff3b8c70f44a7646bde0af810fcff95a3f399fd5/Picture 2_o.png" /> Launch. <img width="789" height="1037" width_o="789" height_o="1037" data-src="https://freight.cargo.site/t/original/i/e55c0b46a3af4d6eee96649c0692379e328329bb1d1e1f96ccc7cae9c28759a4/Picture 3_o.png" data-mid="27907333" border="0" src="https://freight.cargo.site/w/789/i/e55c0b46a3af4d6eee96649c0692379e328329bb1d1e1f96ccc7cae9c28759a4/Picture 3_o.png" /> <img width="1672" height="1029" width_o="1672" height_o="1029" data-src="https://freight.cargo.site/t/original/i/4e466865f41e398fe6310bd149f48f40ce989f75edc2827b7726139aa1ec3fa2/Picture 13_6_o.png" data-mid="27907345" border="0" src="https://freight.cargo.site/w/1000/i/4e466865f41e398fe6310bd149f48f40ce989f75edc2827b7726139aa1ec3fa2/Picture 13_6_o.png" /> <img width="1672" height="1031" width_o="1672" height_o="1031" data-src="https://freight.cargo.site/t/original/i/26c5af158c74535f7463c50c4809e162d5f1d86a52445854ba61eea78f69b353/Picture 12_o.png" data-mid="27907344" border="0" src="https://freight.cargo.site/w/1000/i/26c5af158c74535f7463c50c4809e162d5f1d86a52445854ba61eea78f69b353/Picture 12_o.png" /> <img width="1673" height="1030" width_o="1673" height_o="1030" data-src="https://freight.cargo.site/t/original/i/89aeb2711d5855ee8b2739efce117b3fb06aa26c723b12460edd334a6e0a50ae/Picture 11_o.png" data-mid="27907343" border="0" src="https://freight.cargo.site/w/1000/i/89aeb2711d5855ee8b2739efce117b3fb06aa26c723b12460edd334a6e0a50ae/Picture 11_o.png" /> <img width="790" height="1036" width_o="790" height_o="1036" data-src="https://freight.cargo.site/t/original/i/7dfbc2b78e5dcaaadc2956d9981f2821cf5381d97fc9c51b99d1e65fda2ca8fa/Picture 13_o.png" data-mid="27907334" border="0" src="https://freight.cargo.site/w/790/i/7dfbc2b78e5dcaaadc2956d9981f2821cf5381d97fc9c51b99d1e65fda2ca8fa/Picture 13_o.png" /> <img width="1672" height="1030" width_o="1672" height_o="1030" data-src="https://freight.cargo.site/t/original/i/0de1ccf68ead1caf8cee1c7e34ab91f355a59e46f86fef038831bc56d18da5e0/Picture 10_o.png" data-mid="27907342" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0de1ccf68ead1caf8cee1c7e34ab91f355a59e46f86fef038831bc56d18da5e0/Picture 10_o.png" /> <img width="1672" height="1027" width_o="1672" height_o="1027" data-src="https://freight.cargo.site/t/original/i/96d316cb0780ca7d043f2feae97864902103b84b744f704189d812155198eeae/Picture 8_o.png" data-mid="27907340" border="0" src="https://freight.cargo.site/w/1000/i/96d316cb0780ca7d043f2feae97864902103b84b744f704189d812155198eeae/Picture 8_o.png" /> <img width="1672" height="1027" width_o="1672" height_o="1027" data-src="https://freight.cargo.site/t/original/i/6d267c9eea90d980f4c6b8001b2229f2056270e993b7ced2c99ea6f2abeecd8c/Picture 9_4_o.png" data-mid="27907341" border="0" src="https://freight.cargo.site/w/1000/i/6d267c9eea90d980f4c6b8001b2229f2056270e993b7ced2c99ea6f2abeecd8c/Picture 9_4_o.png" /> Out of home. <img width="1300" height="423" width_o="1300" height_o="423" data-src="https://freight.cargo.site/t/original/i/2db105c480b169e2d2bf5df27fdc2686f635df103f7385d90fecd67e05af7218/Picture 18_o.png" data-mid="27907350" border="0" src="https://freight.cargo.site/w/1000/i/2db105c480b169e2d2bf5df27fdc2686f635df103f7385d90fecd67e05af7218/Picture 18_o.png" /> Because we created the brand platform, just the right amount of wrong before construction of the hotel was complete, we were able to extend it beyond what would have otherwise just been an advertising campaign and into the actual hotel design and implementation. <img width="1228" height="811" width_o="1228" height_o="811" data-src="https://freight.cargo.site/t/original/i/a6d0be95a2b576e1e463600906de24eb0d4669f16abe2628b62650c44c399ca4/Picture 2_4_o.png" data-mid="27907335" border="0" src="https://freight.cargo.site/w/1000/i/a6d0be95a2b576e1e463600906de24eb0d4669f16abe2628b62650c44c399ca4/Picture 2_4_o.png" /><img width="913" height="788" width_o="913" height_o="788" data-src="https://freight.cargo.site/t/original/i/35a1c6fdffc4e97dfd6c4ba6220453bd668ef47c298de678e74ee8e7ef95fa41/Picture 3_5_o.png" data-mid="27907339" border="0" src="https://freight.cargo.site/w/913/i/35a1c6fdffc4e97dfd6c4ba6220453bd668ef47c298de678e74ee8e7ef95fa41/Picture 3_5_o.png" /><img width="1128" height="649" width_o="1128" height_o="649" data-src="https://freight.cargo.site/t/original/i/dab7e97bd4e5ebf4c44f1b06f35bc9a45686814fe7e576666c6c3717c63c5be2/Picture 17_19_o.png" data-mid="27907349" border="0" src="https://freight.cargo.site/w/1000/i/dab7e97bd4e5ebf4c44f1b06f35bc9a45686814fe7e576666c6c3717c63c5be2/Picture 17_19_o.png" /> https://christypeacock.com/michael-hill-2 Mon, 21 Nov 2022 03:12:57 +0000 christy https://christypeacock.com/michael-hill-2 Michael Hill.Mother’s day. Finding a brands true north can be a wonderful experience, one made even more enjoyable by the people you do it with. Thank you to everyone involved in bringing this next instalment to life in the journey of building greater relevancy and emotional connection to Michael Hill. https://christypeacock.com/salvation-army Sun, 29 Jul 2018 04:52:19 +0000 christy https://christypeacock.com/salvation-army The Salvation Army. During New Zealand’s biggest housing crisis we made thousands of Kiwis homeless with just one click.The Salvation Army needed to wake NZ up to our growing homelessness crisis. To build awarness of the seriousness of the issue we stopped the country going home with just one click, detouring Kiwis to an unplanned destination.