Ron De Jeremy Rum.

Launching a premium rum
on a beer budget.

Legendary porn star, Ron Jeremy, wanted to launch his new rum in Australia. But with only 10 days and $0 to put on a launch party, we were up against it. Our idea?
Get Sydneysiders to throw the launch party themselves and invite Ron along. The unusual request went viral and it wasn’t long before party invites, friend requests and some very naughty photos started pouring in. On one steamy night in March, Ron, his pussy wagon and hundreds of bottles of rum blazed through 7 house parties across the city. On top of attracting $300k of free media, flogging $1.94 million worth of product and making Australia the number 1 global market for Ron de Jeremy rum, we gave Sydney one really, really great night.

The hedgehog and the foxes.

Ingvar Keene our talented Photographer // Director collaborated with us and produced this beautiful commemorative limited edition book containing all the excitement.