Glassons.
Made of here.
With the onslaught of the overseas high street mega brands like Top Shop, Zara and H&M; Glassons an Australian and New Zealand owned company needed to take a stand.
This campaign, ‘Made Of Here’, has been largely shaped by the attitude of the brand and by Australian and New Zealand woman - bold, fearless, and comfortable taking on the world while punching well above their weight.
So to relaunch Glassons we created a brutally simple idea that demonstrated this fearless attitude in a striking and memorable way.
This campaign, ‘Made Of Here’, has been largely shaped by the attitude of the brand and by Australian and New Zealand woman - bold, fearless, and comfortable taking on the world while punching well above their weight.
So to relaunch Glassons we created a brutally simple idea that demonstrated this fearless attitude in a striking and memorable way.
![](https://freight.cargo.site/t/original/i/1c99620339cbd8e871c20943d9ccee6a2edc2889ec3669491e0cb434cf8e3de1/glasson_brand_photography_layouts_091014_01_o.jpg)
![](https://freight.cargo.site/t/original/i/58ad1dfe317dd3e0e49e7909d8afd54d00f8ddf48f8cf6fd9ca9ffbab1542147/glasson_brand_photography_layouts_091014_02_o.jpg)
Retail posters.
![](https://freight.cargo.site/t/original/i/fbcc36185b91384a41a020e76a533d083d2dab6bb553290e308415082113a63c/Screen-shot-2015-02-15-at-11.12.06-AM.png)
![](https://freight.cargo.site/t/original/i/cb95a36187ea98a82b3714ba8ad6131ae945efdc08d75924a5f900165adbfebc/glasson_retail_layouts_230914_07-copy.jpg)
![](https://freight.cargo.site/t/original/i/0c0acbbeb69fe991221f574d4e453519b0e21fb28bebb7a7300ffad1698f9a5c/Screen-shot-2015-02-15-at-11.12.21-AM.png)
![](https://freight.cargo.site/t/original/i/c47d1341f1bf15da3a6bb448f7572a46b5a125a139f9976cd3942a1891ea1f5d/Glassons_A2_Boards2_o.jpg)
![](https://freight.cargo.site/t/original/i/d5f550ecb1939dd04554d48882304dec8b11504f39777eda1e1d96a4dfece847/glasson_goforth_posters_2810145_o.jpg)
![](https://freight.cargo.site/t/original/i/baa4a314d5618892e843846768483cc3a372e443110e3b169cd80d0e1cd34d96/Glassons_A2_Boards_o.jpg)
![](https://freight.cargo.site/t/original/i/3d2b188ea340172181390c4eabae77c88ba9fd288a88e66a61867af7d1dc011a/9.-004O4163_Master-Recovered.jpg)
![](https://freight.cargo.site/t/original/i/d284deb8aba38a372e3adaaf758552478dce8e434964cd35a20f77852487e0e8/004O2652_Master.jpg)
![](https://freight.cargo.site/t/original/i/53c075c61afdeef78308bee27761dc541586570a7a052b940e61f1de3e260f3e/5.-004O3286_Master-Recovered.jpg)
![](https://freight.cargo.site/t/original/i/ac864ed8f505530868be33dcd7773dd15bd085c9a0f87af95ec4c2fa2bda8e95/1.-004O2631_Master_D.jpg)
![](https://freight.cargo.site/t/original/i/be5772ab92e0e94da96fbc2edb05f966349d451215ce7c994a6a5490a5ce10e1/004O3843_Master.jpg)
christy.peacock@gmail.com
+61 456 110 554
+61 456 110 554