Made of here.

With the onslaught of the overseas high street mega brands like Top Shop, Zara and H&M; Glassons an Australian and New Zealand owned company needed to take a stand.

This campaign, ‘Made Of Here’, has been largely shaped by the attitude of the brand and by Australian and New Zealand woman - bold, fearless, and comfortable taking on the world while punching well above their weight.

So to relaunch Glassons we created a brutally simple idea that demonstrated this fearless attitude in a striking and memorable way.

                     Retail posters.