ANZ.
Linking the entire Australian and
New Zealand LGBTIQ community together over a basic human right.
ANZ have proudly been sponsors of the LGBTIQ community for many years on both sides of the Tasman. For 2017 they wanted a message that genuinely drove support, change and empowerment.
Listening to the real battles the community face daily was crucial, from that #Holdtight was born, an emotive, public call-to-action to not let go of your loved one’s hand in times of feeling uncertain.
Launched with an online film, the message sparked a local and global flood of support over a human rights issue many were unaware of. It grew into a month long PR and socially led campaign that has grown into a daily narrative and continues to attract support.
Listening to the real battles the community face daily was crucial, from that #Holdtight was born, an emotive, public call-to-action to not let go of your loved one’s hand in times of feeling uncertain.
Launched with an online film, the message sparked a local and global flood of support over a human rights issue many were unaware of. It grew into a month long PR and socially led campaign that has grown into a daily narrative and continues to attract support.
christy.peacock@gmail.com
+61 456 110 554
+61 456 110 554